the guru said, “blessed are the gurus, for they tell people the truth, over and over, and yet people don’t listen, and they say, ‘hey, guru, you’re wrong! and your hairline is receding!’ and even those that do listen and who sign up for the gurus’ classes rarely pay their dues on time, and yet the gurus continue to teach, even though their friend the tortoise is always making fun of them and telling them that it’s pointless, but do the gurus listen? no, they get out there and they promote their newsletter, and they talk about #zen, and they write haiku, and if people don’t care, then that’s their problem, because they’re missing out. so, yeah, blessed are the gurus.”
you have found the fifth beatitude.